The Experienced Gym-Goer
You are comfortable training on your own, but your progress has slowed because you are piecing together random routines or repeating the same plan. You just want more structure, progression, and direction.
AI-Assisted. Human-Directed. Built Around You.
Stop guessing.Start training.
Personalized weekly exercise programming delivered directly to your shared Google Sheet. Built around your goals, schedule, equipment, preferences, limitations, and logged results.
Emilio GuerraJoel CruzEst. 2026
AI-ASSISTEDHUMAN-DIRECTEDBUILT AROUND YOUCOACH-REVIEWED WEEKLYTRAIN AND TRACK
AI-ASSISTEDHUMAN-DIRECTEDBUILT AROUND YOUCOACH-REVIEWED WEEKLYTRAIN AND TRACK
Who It's For
Built for people who train independently and want a better plan
You are comfortable training on your own. You just want more structure, progression, and direction.
The Busy Professional
You have limited training days, a specific gym or home setup, and no time to overthink what to do today. You want a clear plan that fits your week.
The Goal-Oriented Athlete
Whether your goal is strength, conditioning, or muscle growth, you want coach-reviewed programming that adjusts around your progress, feedback, and schedule.
What You Receive
Everything you need. Zero fluff.
Custom Weekly Programming
Personalized programming reviewed and adjusted weekly based on your progress, feedback, goals, and schedule — built from tested training frameworks, not templates.
Shared Google Sheet Hub
One clean digital hub to access workouts, log weights, track effort, and leave notes for your coach.
Progress & PR Tracking
Your results are logged over time so you and your coach can see what is improving and decide when to progress.
Coach-Reviewed Adjustments
Your coach reviews your logged results every week and uses your feedback to guide the next step.
Effective training needs enough consistency to measure progress. We keep what is working, adjust what needs to change, and use your feedback to guide the next step.
How Counterweight Works
From intake to a coach-approved plan
01
Tell us about yourself
Complete your training intake with your goals, experience, schedule, equipment, preferences, and limitations.
02
We build your plan
Your programming is created using tested training frameworks, structured workflows, AI-assisted organization, and coach-reviewed programming.
03
Train and track
Follow your program, log your results, and tell us what happened.
04
Coach review and adjustment
Your coach reviews your results and feedback, then adjusts your programming so you keep progressing.
You train. You log. You give feedback. We review. The plan adapts.
Training Options
Tailored to your core discipline
Choose your focus area during intake. Your program will be built specifically around these principles.
POPULAR FOR ATHLETESStrength & Conditioning
Power, Heavy Barbell Progression & Work Capacity
- Barbell SBD (Squat/Bench/Deadlift) periodization
- RPE-driven autoregulation
- Conditioning finishers & aerobic base work
HIGH MOBILITYFunctional Fitness
Movement Quality, Athletic Stamina & Versatility
- Dumbbell, kettlebell & bodyweight mastery
- EMOM / AMRAP / Interval energy systems
- Joint health & longevity focus
MAXIMUM HYPERTROPHYBodybuilding & Muscle Growth
Hypertrophy, Target Muscle Loading & Aesthetics
- Optimized rep-ranges & mechanical tension
- Volume progression & fatigue management
- Exercise substitutions for specific equipment
Not sure which fits? Tell us in the intake and we'll build around you.
The Product, Made Tangible
Inside your shared Google Sheet
No complex clunky apps to learn. High-density, crystal-clear tracking in a shared sheet accessible on phone or desktop. Workouts, results, PR tracking, and coach conversation — all in one place.
Counterweight Program — Sample Client (Anonymized)
Week 01 · Shared with you
| # | Exercise | Sets and Reps | Effort Target | Results | Feedback | Coach Notes |
|---|---|---|---|---|---|---|
| 1 | Back Squat (High Bar) | 4 x 5 | @ RPE 8 | Logged | Felt smooth | Good consistency. Keep the same target next week. |
| 2 | Romanian Deadlift | 3 x 8 | @ RPE 7.5 | Logged | Tight hamstrings | Noted. Tempo adjusted for Week 02. |
| 3 | Incline DB Bench Press | 3 x 10 | @ RPE 8 | Logged | Shoulder felt okay | Hold here. We will progress when reps feel easier. |
| 4 | Weighted Pull-Ups | 3 x 6 | @ RPE 8.5 | Logged | Grip limited last set | Understood. Grip accessory added to Day 2. |
Week 01Week 02Week 03PR TrackingCoach Chat
Built from tested programming systems. Personalized through coach review. Neutral anonymized preview — your sheet stays private to you and your coach.
Meet Emilio & Joel
Built by people who train, for people who train
Co-founder | Head of Functional Fitness TrainingEmilio Guerra
Emilio has worked and trained at CrossFit gyms for the last decade and now serves in the US Navy, where he trains shipmates using his Carry the Load program. His coaching combines CrossFit, strength training, and practical conditioning to help people become stronger, more capable, and ready to show up for those who depend on them.
Co-founder | Head of Bodybuilding and Endurance CapacityJoel Cruz
Joel found CrossFit in college and got hooked on writing the workouts, first for his gym, then for friends and family. After coaching at several gyms, he now focuses entirely on programming at Counterweight. He blends bodybuilding, strength training, and conditioning into plans built around you that progress week to week, so you end up with a routine you'll actually stick with.
Everything Included
One plan, built around you
Start with the training intake. We will use your answers to understand your goals, schedule, equipment, and training needs.
What's included
Coach-approved programming, personalized to you
- Personalized training intake
- Custom programming built around your goals
- Shared Google Sheet for training and tracking
- Coach-reviewed weekly adjustments
- Clear structure for strength, conditioning, or muscle growth
- No long-term commitment
Start with the training intake
FAQ & Service Boundaries
Frequently asked questions
Clear expectations lead to great results. Here is exactly what Counterweight is — and is not.
Ready to stop guessing?
Start with the training intake. We will use your answers to understand your goals, schedule, equipment, and training needs.